HBHP

Study: In social media safety messages, the pictures should match the words

When using social media to nudge people toward safe and healthy behaviors, it’s critical to make sure the words match the pictures, according to a new study. 

After looking at social media posts, parents of young children were better able to recall safety messages such as how to put a baby safely to sleep when the images in the posts aligned with the messages in the text, the researchers found. 

The study appears in the Journal of Health Communication.