Alternative tobacco product use among adolescents in currently on the rise, offsetting many of the reductions seen in traditional tobacco use. The FDA ban on flavored cigarettes does not currently apply to marketing for flavored alternative tobacco products, thereby allowing adolescent exposure to these ads. The studies in this project will use a combination of eye-tracking and functional neuroimaging techniques to explore how flavored tobacco marketing impacts adolescent’s product perceptions, attention and reward-related brain responses. A better understanding of these effects can provide important information to the FDA on the role of flavored tobacco marketing in adolescents’ tobacco use.
Dylan Wagner, PhD, Assistant Professor, Department of Psychology, The Ohio State University
Amy Ferketich,PhD, Professor, College of Public Health, The Ohio State University
Ellen Peters, PhD, Professor, Department of Psychology, The Ohio State University