2015-2016 Pilot Project: Using functional neuroimaging to assess the reward-value of flavored tobacco product advertisements in adolescents

Alternative tobacco product use among adolescents in currently on the rise, offsetting many of the reductions seen in traditional tobacco use. The FDA ban on flavored cigarettes does not currently apply to marketing for flavored alternative tobacco products, thereby allowing adolescent exposure to these ads. The studies in this project will use a combination of eye-tracking and functional neuroimaging techniques to explore how flavored tobacco marketing impacts adolescent’s product perceptions, attention and reward-related brain responses. A better understanding of these effects can provide important information to the FDA on the role of flavored tobacco marketing in adolescents’ tobacco use.

Project Leader

Dylan Wagner, PhD, Assistant Professor, Department of Psychology, The Ohio State University

Other Investigators

Amy Ferketich,PhD, Professor, College of Public Health, The Ohio State University

Ellen Peters, PhD, Professor, Department of Psychology, The Ohio State University

The Ohio State University, Center of Excellence for Regulatory Tobacco Science (OSU-CERTS), is supported by grant number P50CA180908 from the National Cancer Institute, National Institutes of Health and Food and Drug Administration Center for Tobacco Products (CTP). The content in this website is solely the responsibility of OSU-CERTS and does not necessarily represent the official views of the National Institutes of Health or the Food and Drug Administration.