2014-2015 Pilot Project: Comprehension of Health Risks in More and Less Arousing Affective Contexts: Appalachian Sample

This project is directed at understanding how information about the risks of tobacco use should be conveyed to rural Appalachian smokers so that it is understandable and not misleading. An experimental study is proposed of psychological mechanisms underlying the influence of emotionally arousing graphic warning labels on memory for smoking’s health risks. Nationally representative samples will be collected in the parent project (OSU-CERTS Project 4); the proposed project has the potential to expand our understanding of how cognitive and emotional processes interact to influence the impact of tobacco-related health messages on perceptions and behavior in an underserved Appalachian sample.

Project Leader

Ellen Peters, PhD
Professor, Department of Psychology
The Ohio State University




Other Investigators

The Ohio State University, Center of Excellence for Regulatory Tobacco Science (OSU-CERTS), is supported by grant number P50CA180908 from the National Cancer Institute, National Institutes of Health and Food and Drug Administration Center for Tobacco Products (CTP). The content in this website is solely the responsibility of OSU-CERTS and does not necessarily represent the official views of the National Institutes of Health or the Food and Drug Administration.