This project is directed at understanding how information about the risks of tobacco use should be conveyed to rural Appalachian smokers so that it is understandable and not misleading. An experimental study is proposed of psychological mechanisms underlying the influence of emotionally arousing graphic warning labels on memory for smoking’s health risks. Nationally representative samples will be collected in the parent project (OSU-CERTS Project 4); the proposed project has the potential to expand our understanding of how cognitive and emotional processes interact to influence the impact of tobacco-related health messages on perceptions and behavior in an underserved Appalachian sample.
Ellen Peters, PhD
Professor, Department of Psychology
The Ohio State University