Supplement: Navigating Information about Harmful and Potentially Harmful Constituents in Tobacco Products

While the FDA has established a list of 93 harmful and potentially harmful ingredients in tobacco products and secondhand smoke, research has shown that consumer knowledge of these chemicals is relatively low. The purpose of this project is to test web-based delivery of constituent information that will efficiently increase knowledge of these ingredients without overwhelming them with too much technical information. In order to do this, 250 daily smokers will be recruited to take part in an experiment to view an experimental website containing varying forms of constituent information. Half of the participants will view a website with a basic, text-focused presentation of harmful ingredients while the other half will view a website that provides information tailored to their cigarette brand, and enhanced with interactive features about the constituents. Eye tracking software will be used to capture precise information on which website components attracted attention during the experiment. 

The goal is to see if a tailored, interactive web-based content will improve consumer knowledge of harmful ingredients in tobacco products. 

FDA Research Priorities Addressed

Effective communication strategies regarding harmful and potentially harmful constituents and risks of tobacco products

Project Leadership and Staff

Project Leader

Other Investigators

  • Randi Foraker, PhD, Assistant Professor, College of Public Health and College of Medicine, The Ohio State University
  • Albert Lai, PhD, Assistant Professor, College of Medicine, The Ohio State University
  • Abigail Shoben, PhD, Assistant Professor, College of Public Health, The Ohio State University
  • Michael Slater, PhD, Professor, School of Communications, The Ohio State University

Project Staff

  • Tiffany Thomson, PhD, Program Manager, College of Public Health, The Ohio State University
  • Sandi Htut, Graduate Research Associate, College of Public Health, The Ohio State University


The Ohio State University, Center of Excellence for Regulatory Tobacco Science (OSU-CERTS), is supported by grant number P50CA180908 from the National Cancer Institute, National Institutes of Health and Food and Drug Administration Center for Tobacco Products (CTP). The content in this website is solely the responsibility of OSU-CERTS and does not necessarily represent the official views of the National Institutes of Health or the Food and Drug Administration.