Effective Messaging to Reduce Nicotine and Tobacco Product Use

Dec. 14, 12:00 pm to 1:00 pm

CASEL in Tobacco Regulatory Science presents a webinar highlighting the research of two K award projects. Speakers include CPH's Joanne Patterson who will discuss how to leverage tobacco public education messaging to reduce LGBTQ nicotine and tobacco disparities. 

Joanne Patterson's presentation will detail a mixed-methods formative evaluation that leveraged focus groups, interviews, an online rating survey, and an online experiment test the effectiveness of absolute and comparative risk public education messages about poly nicotine and tobacco use among young adults of diverse genders and sexual orientations.
M. Justin Byron, University of North Carolina Gillings School of Global Public Health, will discuss the development of communication messages for dual users of e-cigarettes and cigarettes, presenting qualitative findings from focus groups and interviews and quantitative results from a national survey for winnowing down to the most promising messages. The talk will also include discussion of the upcoming eye-tracking and smartphone RCT components of the project.
Bao (Ahn) Zarndt, Division Director of Research and Evaluation at FDA Center for Tobacco Products will moderate the discussion.