PUBHHMP 7684: Health Services Strategy and Marketing

Course Number: 

PUBHHMP 7684

Course Title: 

Health Services Strategy and Marketing

Credit Hours: 

3

Description: 

Students will learn principles, discipline, & analytic tools that comprise successful strategic management in healthcare organizations, including: strategic assessment, strategy development, implementation planning, & marketing. Emphasis will be placed on exploring strategic issues related to transitioning from volume to value‐based models of care, impacts of ACA & population & community health.

Prerequisite: 

Grad standing in Public Health ‐ Health Services Management and Policy Master of Health Administration program, or permission of instructor. Not open to students with credit for 7631.