PUBHHMP 7684: Health Services Strategy and Marketing

Course Number
PUBHHMP 7684
Course Title
Health Services Strategy and Marketing
Credit Hours
3
Description

Students will learn principles, discipline, & analytic tools that comprise successful strategic management in healthcare organizations, including: strategic assessment, strategy development, implementation planning, & marketing. Emphasis will be placed on exploring strategic issues related to transitioning from volume to value‐based models of care, impacts of ACA & population & community health.

Prerequisite
Grad standing in Public Health ‐ Health Services Management and Policy Master of Health Administration program, or permission of instructor. Not open to students with credit for 7631.