My research focuses on health communication and risk communication concerning issues including cancer, infectious diseases, substance use, and environmental exposure. Specific research interests include the following:
- Development, implementation, and evaluation of communication-based interventions for risk reduction and health promotion
- Media’s influence on the public’s perceptions and practices related to risk and health
- Tailored message design and evaluation for diverse populations
Mase, A.S., Cho, H., & Prokopy, L.S. (2015). Enhancing the social amplification of risk framework by exploring the role of trust and the availability heuristic for agricultural advisors’ belief in climate change. Journal of Environmental Psychology, 41, 166-176.
Cho, H., Shen, L., & Wilson, K.M. (2014). Perceived realism: Dimensions and roles in narrative persuasion. Communication Research, 41, 828-851.
Tanes-Ehle, Z., & Cho, H. (2013). Goal setting outcomes: Examining the role of goal interaction in influencing the experience and learning outcomes of video game play for earthquake preparedness. Computers in Human Behavior, 29,858-869.
Jeong, S., Cho, H., & Hwang, Y. (2012). Media literacy interventions: A meta-analytic review. Journal of Communication, 62, 454-472.
Cho, H., Wilkum, K., King, A.J., Bernat, J.K., Ruvarac, A., & Xu, H. (2010). Fraternity drinking as edgework: An analysis of perspectives on risk and control. Health Communication, 25, 212-220.
Cho, H., Hall, J.G., Kosmoski, C., Fox, R.L., & Mastin, T. (2010). Tanning, skin cancer risk, and prevention: A content analysis of eight popular magazines that target female readers, 1997-2006. Health Communication, 25, 1-10.