Tong Lin

Post Doctoral Scholar
Health Behavior and Health Promotion


Biography

Dr. Tong Lin's research focuses on the science of persuasion within the fields of science, health, environment and risk communication. She uses data and visual analytics to investigate issues in health equity and policy, the role of emerging media in health literacy, tobacco control and broader challenges in contemporary public health communication.

Dr. Lin's recent work investigates the interaction effects between moralization, beliefs and ideologies, and how media and psychological factors contribute to tobacco initiation, particularly among historically marginalized and underrepresented populations.

Education

Ph.D.
Communication, University of Maryland, 2024
M.A.
Media Studies, S.I. Newhouse School of Public Communications, Syracuse University, 2020
B.S.
Journalism and Mass Communication, Iowa State University, 2017

Research interests

Health Communication, Persuasion, Tobacco Use, Health Disparities

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