Third Buckeye win in four years
A three-member team of Ohio State Master of Health Administration students took the top prize at the annual National Association of Health Services Executives (NAHSE) Everett V. Fox Student Case Competition in Florida last week. The contest charges student teams with applying their creativity, knowledge and experience to analyze a unique case study and present their findings before expert judges, who include leaders in health care, business and academia.
Kagatou Diallo, Rabaca “Sumeya” Haji Ibrahim and Rezi Useh were recognized for their approach to a case called "Bridging Generational Gaps in Healthcare: Using AI and Technology to Reinvigorate Gen Z and Baby Boomer Engagement in an Evolving Market." Clinical Professor Julie Robbins was their advisor. Buckeye teams also topped the nation in 2021 and 2022.
The competitors were tasked with developing a five-year strategy for health plan member growth and retention, using AI.
The Ohio State CPH team employed a three-part strategy, focused on retaining and attracting new Baby Boomer members. It involved using AI to identify members at risk of leaving the health plan and those at risk of poor outcomes; revamping marketing and outreach to strengthen the plan’s appeal to seniors; and implementing a governance council to ensure ethical, equitable and sustainable use of AI.
NAHSE is a nonprofit association of Black health care executives founded in 1968 to promote the advancement and development of Black and other minority health care leaders and elevate the quality of health care services minority and underserved communities receive. The case competition was sponsored by Kaiser Permanente.
